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Premier Event Management Acquires The Nation’s Triathlon, Philadelphia Triathlon And Lake Geneva Triathlon From Competitor Group, Inc.


Premier Event Management Acquires The Nation’s Triathlon, Philadelphia Triathlon and Lake Geneva Triathlon from Competitor Group, Inc.

2017 Registration Now Open

NEW ORLEANS(December 19, 2016) Premier Event Management (PEM), a leading endurance sport event producer and organizer, has acquired three well-known triathlons, The Nation’s Triathlon, Philadelphia Triathlon and Lake Geneva Triathlon from Competitor Group, Inc. (CGI). PEM shares a long-term relationship with all three events, having produced The Nation’s Triathlon for 10 years, Philadelphia Triathlon for 5 years and Lake Geneva Triathlon for three years.

“We have shared a long term relationship with CGI over the years, producing several of their triathlon events and we are thrilled to take ownership of these three well established events and continue the good work of CGI,” said PEM President and CEO Bill Burke. “PEM is committed to growing the sport of triathlon and recognizes the popularity of these middle to short distance races. The addition of these triathlons fits nicely into our endurance event portfolio and we are excited to welcome athletes across the country to our courses in DC, Philadelphia and Lake Geneva.”

“PEM has been an exceptional partner over the years and this deal makes perfect sense for Bill and his team to take over this event business,” said Josh Furlow, President of CGI. “The triathlon community should know that these world-class events are in great hands and that CGI remains dedicated to supporting triathletes of all abilities through our Triathlete media brand, while focusing on growing our core running events.”

PEM continues to make its mark in the middle to short distance triathlon community, with the acquisition of these three modified Olympic distance triathlons. Registration is now open for the following three races:

Philadelphia Triathlon – June 24-25, 2017

The Philadelphia Triathlon is recognized as one of the premier triathlon festival weekends in the country. 2017 marks the 13th year of this annual event that will include two days of activities including a multisport expo, a sprint distance race (8k swim, 25.3k bike and 5k run), Olympic distance race (1.5k swim, 40k bike and 10k run) a sprint distance AquaBike race (800m swim and 15.7 mile bike) and an Olympic distance AquaBike race (1,500m swim and 24.8 mile bike). Fairmount Park hosts this scenic, challenging course, which takes participants through some of the most historic and picturesque sections of Philadelphia. REGISTER

The Nation’s Triathlon – September 10, 2017

This course winds through Washington D.C.’s monument corridor in the shadow of the nation’s best known memorials and national treasures. An international distance triathlon, sanctioned by the USAT, it includes a 1.5k swim in the Potomac River, 40k bike course through D.C., and a 10k run through the city’s historical landmarks with a spectacular finish. A sprint distance race will also take place. REGISTER

Lake Geneva Triathlon – September 23, 2017

The fifth annual Lake Geneva Triathlon will include a SuperSprint race (300m swim, 13.1 mile bike and 1.5 mile run), Sprint distance race (500m swim, 13.1 mile bike and 3.1 mile run), an Olympic distance race (1,500m swim, 26 mile bike and 6.2 mile run) and an Olympic distance AquaBike race (1,500m swim and 26 mile bike). Conveniently located between Chicago and Milwaukee, the clear, spring-fed water of Lake Geneva will provide scenic views and rolling hills to create a memorable autumn race in the small lakeside village of Williams Bay, Wisconsin. Highlights include a beach start, run past Yerkes Observatory and fun filled finish festival. REGISTER

About Premier Event Management

Premier Event Management (PEM) is America’s preeminent organizer and race director for multi-sport and endurance racing events from coast to coast. Established in 1993, PEM owns and manages more than 25 of the most widely recognized triathlon, running, cycling and endurance events in the world including IRONMAN® 70.3 New Orleans, New York City Triathlon, Escape from Alcatraz Triathlon, The Nation’s Triathlon, Naperville Sprint Triathlon, Philadelphia Triathlon and the Des Moines Triathlon. In addition to the production of wholly owned events, New Orleans-based PEM also provides all services required for new or established events, from consulting services to complete turnkey productions.

About Competitor Group, Inc. (CGI)

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI owns and operates 36 events around the world, including its flagship Rock ‘n’ Roll Marathon Series welcoming more than 600,000 professional and amateur participants in 2016. Anchoring the company with rich content are four publishing brands dedicated to running, cycling and triathlon including Women’s Running, Triathlete, Velo and Competitor with a combined monthly circulation of over 700,000.

PEM Media Contact:

DeeDee Taft/Shelbi Okumura

Spin Communications


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