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New Orleans-based Company Acquires 3 Triathlons

New Orleans-based endurance sports event producer Premier Event Management has acquired three well-known triathlons around the country, moving the company from producer to owner of the events.

PEM acquired The Nation’s Triathlon, Philadelphia Triathlon and Lake Geneva Triathlon from Competitor Group, Inc. PEM has produced The Nation’s Triathlon for 10 years, Philadelphia Triathlon for five years and Lake Geneva Triathlon for three years.

The modified Olympic distance triathlons are scheduled for next June and September. A purchase price was not disclosed.

PEM produces more than 25 triathlon, running, cycling and multi-sport races nationally and locally, including IRONMAN® 70.3 New Orleans, New Orleans Endurance Festival, Bike the Big Easy New Orleans, Big Easy Running Festival, New Orleans Triathlon and more.

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