FRESH 15 began with the idea of creating an iconic event that would motivate our community and Brookshire Grocery Co. employees to become healthier. With this event comes great pride as we join together to support charity and give back to our community. Unlike other races, we give 100% of race revenue back to non-profit organizations. We also have runners on our race committee who understand the race from an athlete’s perspective and work on FRESH 15 year-round to create something memorable for everyone from the seasoned runner to the kids.
By focusing on the runner, volunteer, and spectator experiences of race day, we hope to make an impact on the lives of those involved to create a healthier, happier community. We firmly believe that motivating someone to get off the couch and move can change their life. This is something we have witnessed and are proud to say that FRESH 15 has done for many people. See our testimonials below for motivational and inspirational stories from a few FRESH 15 runners.
To help our race efforts run efficiently, we have contracted the help of Premier Event Management. PEM, owned and operated by Bill Burke, is America’s preeminent organizer of multi-sport racing and road racing events today. The company was formed in 1993 with its principals having race management experience since the late 1970s.